As a member of the Volkswagen Group, the Czech car manufacturer Skoda has a significant amount of sales clout in the European car market. Over the years, they have built their brand to be a significant force in car sales. However, here in Australia Skoda are still a relatively new brand engaged in building up a loyal customer base. It seems that Skoda is now ready to take things to the next level with a bold statement of intent for their future here. Skoda is planning to double their Australian sales within the next five years. Is this a realistic goal? Let’s take a closer look at some interesting facts, figures, and predictions.
The Current Health of Skoda Sales in Australia
Every worthy endeavour needs some sort of foundation for success, or it’s probably doomed to failure. So, it may be useful to see how Skoda is doing now before we can extrapolate it to analyze the potential for a future growth in sales. Although Skoda would still be considered a niche brand here, they have made significant strides in terms of sales. In fact, Skoda has enjoyed a 12% increase in car sale every year, as an example: Skoda sold approximately 5,000 units at the end of this October compared to just under 4,500 sold in the exact same period last year.
What is Propelling Skoda Sale Increases?
Every car manufacturer has one or two cars that are the real runaway successes. Skoda is no different; it’s fair to say that the Skoda Karoq and Kodiaq have played a large part in their recent sales performances. The newer Karoq has sold 384 units, and the Kodiaq has sold 1,187 units so far. The most popular Skoda car is the Octavia, which has sold 1,609 units in the year to date and this is an increase of 6% compared to last year. The sales here are not an outlier, Skoda sold 1.2 million cars globally throughout 2017, and they expect to exceed that again in 2018.
A Continued Upwards Trajectory?
So, things are looking great for Skoda in the present, but can this current success be translated into double sales figures in only five years? The Skoda management team believe so; the brand has very ambitious plans for the future in Australia and elsewhere in the world.
It should come as no surprise that the two Skoda SUVs have sold so well, they offer a fantastic value proposition and a real European alternative for Australian buyers. However, there will soon be a new SUV that Skoda is hoping will really catch our attention. This new small SUV will be based on the jaw dropping Vision X concept that we saw at the Geneva Motor Show earlier this year. This new currently unnamed small SUV should be available sometime in 2020.
Another critical release for Skoda will be the new Scala hatchback that should be available in early 2020. This will be the first new hatchback car released in quite a few years by Skoda, and it’s intended to offer a real alternative.
If you’re looking for a Skoda Karoq for sale, get in touch with us, and we can arrange a no obligation test drive for at your earliest convenience.